Our Story

Lillidale is a small family business with a big mission - to provide naturally caring products for all of your four legged companions!  

Founded in 1993 by husband-and-wife duo Mel and Michelle, we have over 30 years of experience in animal health. However, it wasn’t until our beloved chocolate labrador Malty joined the family in 2011 that our own pet range took shape.  

As Malty got older, we noticed that she was starting to slow down. That’s when we first began looking for a joint product to help support her.  Unable to find an effective supplement that actually worked, and without unnecessary filler ingredients or chemicals, we decided to create our own solution…

After years of extensive research and working closely with veterinary nutritionists, we launched ProJoint for Dogs - it quickly became one of our best-selling products.  Soon, customers up and down the country were sharing their wonderful stories of how their dog had a new lease of life thanks to this all-natural supplement. It was so exciting to hear and was all the motivation we needed. 

We began to develop even more naturally caring products, with our collections for dogs, horses and pets growing each year. Our products range from shampoos to first aid, dental care and even sunblock! 

As Lillidale has evolved and grown, we have stayed true to our roots and remain a family owned and run business with that same passion for developing naturally caring products to support your pet’s health.